A friend and I made a mobile game (it got featured) and here’s how much money it made/cost.
Here’s the (short!) story: I woke up in the night 2 years ago and decided to make a game that was popular in the UK, yet did not exist in the App Store. It was supposed to be a super simple concept (Paper Toss + Football/Soccer) that snowballed with card collection, daily gifts and more. It took 1.5 years and I went through 5 developers until we global launched. I will say thanks to Apple and Google for the featuring, this certainly helped us.
Aim of the game: Flick to kick the ball and hit the crossbar
It’s like: Paper Toss + Soccer + Card Collection
🤔 What else?
- I went through 5 developers on a ‘revenue share’ mechanic – this did not produce any results. As soon as I paid one, it made all the difference
- We got lucky and landed a ‘Brucie Bonus’ (a developer asked us to test his SDK and paid in return)
😇 What did we learn?
- Be thriftier with how you source artwork, we spent too much
- Find your ideal developer as soon as possible, this is the largest cost (obviously)
- Get creative with you ads, they make a HUGE difference to acquisition costs (my cheapest ad was buying users for $0.02 per install)
😎 What is next?
- Our new game has just launched on your local App Store. Search for ‘Zombie Labs’
- We will post mortem that game if this proves popular/useful to people
Thanks to Paul for his insights. See Paul’s Reddit post to join the discussion.
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